The Attention Age Doctrine ready!

Well, to say the last few weeks have been crazy is an understatement. It’s all worth it though because the response is already overwhelming. I’m confident it will be the most important document you read all year.

As I type this blog post, I am being told by the office that our servers are already being over taxed with people downloading my latest document “The Attention Age Doctrine.” Sorry, thought we were all set… we even upgraded all or services for this release because we knew it was going to overshadow the original manifesto.

As your read my advisory, you’ll see that I have included a chance to win PERSONAL advice with several marketing legends. It’s a great chance to show off your marketing chops. You’ll have chance to win cash… and a chance to show off your marketing skill. Plus, who knows what that could do for your business!

All the details are in the Doctrine.

I now need to take a break so I can wrap up the finishing touches on my live seminar we’re doing in two weeks here in South Florida. I’ll be unveiling the strategies I’ve developed to help online business owners to profit from our new Attention-Deficit society.

Now it’s time you got down to some serious reading.

I really want you to get the most from The Doctrine, so print it out, grab a cold drink and your trusty highlighter and make yourself comfortable.

Then get ready for the ride of your life.

And please share your thoughts after reading “The Attention Age Doctrine” by posting your comments here:

To Higher Profits,
Rich Schefren

P.S. If you haven’t registered for Jay Abraham’s conversation with me this weekend, you better do it now. It’s filling up fast.
To register go to: http://www.strategicprofits.com/jayprivate

Hey Guys,

The program is called the “Business Growth System”.

I’ve invested the last two years of my life developing and refining the most results-driven coaching program for entrepreneurs, marketers and small business owners as humanly possible.

I’ve poured my heart and soul into this thing.

Some people have compared it to an MBA for business builders. It’s an engrossing experience that drenches you with the mindset necessary for building a company that can produce massive income streams, even allowing you to work less as you make more.

One of the most important aspects is that it gives you a complete foundation for running a successful company. After you’re finished with my program, you’ll be capable of running a million dollar operation without breaking a sweat.

My goal is to transform you into a business building master. Into an entrepreneur who knows how to leverage his or her time and energy in the most efficient way possible. Someone who knows how to quickly build scale into to an operation to allow for maximum profits in the shortest possible time. I want you to get projects off the ground and to completion in the blink of an eye. I want you to find and then focus the efforts of an all-star team to effectively execute your grand (and profitable) vision.

Oh, did I forget to mention cash flow?

In my program, I give you the blunt truth about what it takes to quickly ramp up cash so that you have the resources you need to quickly take your business to the next level. I take cash flow VERY seriously and you’ll learn the exact methods I’ve used (in several businesses) to get the money flowing into the company at break-neck speed.

All of this is delivered to you inside a cutting-edge online coaching system. It’s unlike anything you’ve ever seen before. Not only do you get an entrepreneurial education second to none, but you get access to a library of resources that you will not find anywhere else.

In fact, some of the stuff that’s included as a bonus is sold elsewhere for several thousand bucks. And since I have built relationships with the publishers of these products, they’ve agreed to allow me to provide them to you as part of my program. Due to contractual agreements, I cannot tell you who they are, but let’s just say they are premier experts in their respective fields.

But that’s just a small part of what you’ll get as a member of my Business Growth System. Here’s what else you’ll get:

12 In-Depth Profit Modules – In these, I lay out step-by-step exactly what you must do to build an extremely profitable company. I’ve got to warn you. These modules are sometimes overwhelming for some people. I pour a significant amount of time and detail into each one. But by saturating you with my insights and experience I’m hoping to over communicate the points I feel are necessary for you to build a wildly successful company. Each month you’ll receive a new module to help you grow your business in a methodical and profitable manner.

12 Comprehensive Action Guides – This is where you get to take what you’ve learned in the module and apply it. These guide books will assist you in implementing everything you learn directly into your life and into your business. This is where the rubber meets the road.

And that just about covers it.

If you have any questions, please feel free to post them here.

Hey Guys,

I have a quick favor to ask of you.

But before we get into that I just want to point out that, in the last 24 hours alone, roughly 6,231 people have watched my latest video, “Startup To Freedom”. I seems as though people are starting to send the video to their friends and family.

So not only could you learn a lot from the video, but you could also look at it as a lesson in viral marketing! Cool.

Now since my inbox has been flooded with questions and comments about momentum, I want to try and answer them the best they can. But before I do that, I want you to submit a question to my blog so that I can have a clear picture of the common obstacles that are preventing people from gaining momentum.

Here is the question I’d like you to answer:

Q:What is the biggest obstacle that is preventing you from gaining the momentum you need to bring your business to the next level?

Submit your answer on this post…

And yes this means you!

It will only take 30 seconds, and it will help you identify the constraint that is preventing you from growing your business.

Then, later on this week, I’ll be releasing something that will address the common obstacles you’re facing. I already have some ideas, based on the feedback so far, but I’m very interested in hearing from you.

I’m looking forward to your feedback.

To Higher Profits,
Rich Schefren

Hey Guys,

Rich Schefren here. This email is long… but it’s important. And it has some valuable lessons…

Let me tell you… pulling off that live video stream from our seminar last weekend was pretty thrilling. It was also historic and groundbreaking.

In fact, the company that we used for the video feed is putting together a big press release – I think it was the largest live video feed they have EVER done in ANY market.

HOWEVER, last weekend wasn’t all beauty and grace.

In fact, I have a rather large confession to make.

Since there is no real way to sugar coat it, here it is: in one very big way, I really dropped the ball. This is the deal…

My plan for the live video stream was to deliver a knock-out brand-new presentation that has never been seen before. It was going to be about taking a company from start up and growing it into a business that truly gave you freedom.

The working title was “From Startup To Freedom”.

I have spent literally weeks with this material, and I have all the mindmaps to prove it.

But in the days leading up to my seminar last weekend my life was consumed by moving my entire company to a new office complex, and I was also busy preparing for the twelve other presentations that I was going to give at the seminar for all my coaching clients.

The end result was that I went into the weekend seminar with nothing but catnaps in the 80 hours before the event started.

Not a good way to start a seminar, and I am not proud of it.

In fact, the only way that I was able to pull the event off was with prodigious amounts of Red Bull… and a really crack team that was supporting me every step of the way.

But those things can only carry you so far. And at 1:00pm on Saturday I was scheduled to appear in front of the biggest crowd of my life… a live video stream with 10,000 people watching.

So around 11:30am, while I was up on stage giving a different presentation, the key insiders on my team huddled out in the hallway talking about revising my strategy for the live video feed.

And there conclusion was unanimous… they didn’t want me getting up in front of the huge streaming video audience and giving a brand-new presentation in my current sleep deprived state.

In fact, it was even worse… my team had just finished creating the Powerpoint presentation for “Startup To Freedom” that very morning while I was on stage.

Don’t get me wrong – I had been working on the presentation for weeks… but the Powerpoint is always the last piece to get finished… and in this case it was getting finished on Saturday morning while I was up on stage giving my other talks.

That’s the way it is, and the way business often gets done. It ain’t always pretty.

In any case, I would have been presenting my new talk from a brand-new Powerpoint that I had never even seen in a finished form.

So when I got off the stage around noon for our lunch break, my team pulled me aside to give me their recommendation… which was to NOT deliver my “Startup To Freedom” talk. Instead, they suggested a talk that was based on some of my core teaching… a talk that I had given before.

This wasn’t an easy decision.

But I will tell you this… having a team worrying about this type of stuff for you really is an amazing thing. Building this type of organization is the kind of stuff I have been teaching all along, and it really is breathtaking when you’ve put it all together.

In any case, I made the painful decision to go with a presentation that I was SURE I could deliver well… rather than a brand-new presentation that would have rough around the edges (especially in my sleep-deprived state).

My biggest concern, of course, was for my current clients who were at the seminar who had already seen this talk before. And I was also worried about the people who had promoted the live video stream for me.

But in the end, it was my call and still think it was the right way to go.

Since the seminar, I’ve read a few blog posts by people complaining that this material wasn’t new. Those people are 100% correct.

I apologize for that. I promised new material, and I didn’t deliver. That’s the cold, honest truth.

However, I’m going to make it up to you…

To make things right I’m going to deliver my keynote presentation online for the world to see.

Keep in mind that this presentation is my latest and greatest insights into how to rapidly take your business to the next level.

I will be sending you details on how to access that presentation in the next day or two, so please stay tuned.

Finally, I just want to say this… when you are working on great things (such as rapidly building a multi-million dollar business), then sometimes things get a little messy.

It’s not easy. Don’t let anyone tell you it will be. Take it from me, because I’ve done it several times.

There will be times when you’re completely drained, completely exhausted, and may even feel defeated.

But as long as you’re focusing on the right things and keeping the momentum moving forward, you will make progress.

And remember – when you’re knocked down, you’ve got to get back up.

In any case, look for my new “Startup To Freedom” video presentation in the next day or two. And get ready for a mind-blowing presentation – it’s going to rock your world…

Warm Regards,
Rich Schefren

P.S. Remember… in business you have to stay nimble. That is the only way to be, or you will get eaten up and spit out by your competition. I have built a team, and that team enabled me to stay nimble last weekend. And I couldn’t be more proud of my team. I just keep trying to live up to them. That’s why it hurt so bad when I stumbled last weekend.

P.P.S. I guess I’m really letting it all hang out with this email. But I have been an open book all along… if I am going to teach, then I need to be honest about what’s going on in my business and my life. Now I am going to go and try to duck all the slings and arrows that will be coming my way after I publish it.

UPDATE: Sorry for the delay, we couldn’t login to WordPress because of overwhelming traffic.

Hey Guys,

If you made it here, then I you are coming from a link on my live video stream…

I will admit it right here – this is really a bit of a grand experiment. We are operating at the bleeding edge of technology with this stream.

As I type I am at the back of the conference room, and there is all kinds of activity happening around me. My entire team is scrambling to make sure we have everything in place. We go live in about 17 minutes.

So let the big experiment begin… and let the discussion begin. Please let me know what you think about the presentation and the entire experience. I want your feedback – the good, the bad, and the ugly.

Enjoy!

Rich

Hey Guys,

Here’s the final installment of your business makeover toMake 2007 Your Best Year.

Pretty soon you’ll have a bigger smile because there will be epiphanies for you if you’ve done the lists with all the heart and honesty you could muster.

So by now you may have some ideas about how to build a better life in 2007… So we’re going kick it up a notch.

Are you wondering just how to use what you’ve learned from the last 4 lists to make this year extremely profitable for you?.

Well, your next Big Question is the glue that brings all of this together.

If you’ve skipped ahead to find out where my Business Makeover Formula was taking you, please go back to the first post and follow the step by step makeover formula for each post.

You’ve really got to put in the time to get the benefit from this… Just like you don’t get the benefits of working out by only talking about it, you wonvt get the benefits of this synergy if you donvt do all of these lists. So hold off on today’s Big Question for now if you need to go back and do the other lists first.

Because all of those steps will lead you right back here.

Then you will be ready for the Biggest Question for turning your situation around in short order.

Your Biggest Question Is…
How Can I Use This Information to Make 2007 My Best Year?

The Big Questions and steps you’ve taken leading up to this post will help you only when you put them to use.

And only if you’ve been brutally honest with yourself.

I strongly suggest that after you finish this post, go into your office and grab a big stack of index cards.

Yes, index cards.

Next, take each of your accomplishments from 2006 and write each one on a separate index card.

Now take each of your disappointments and write each one on a separate index card.

Then take each bad thing that you’ve discovered is holding you back and write each one on a separate index card.

These Index Cards are Your Pot of Gold

Take your stack of ‘Victory cards’. On each card write down as many ways you can think of to apply what you did right to your activities this year.

Next, grab your stack of ‘Disappointment cards’. On each one write down how you can avoid this disappointment in 2007.

Then take your stack of ‘What Held You Back cards’. Write down how you can eliminate each limitation from your life as soon as possible.

You Now Have the Key to Making 2007 Your Best Year!

The pot of gold is what you discover by going through all the lists and the entire makeover process – to make 2007 your best year ever.

You only get the results by first following the formula.

Are you thinking that this index card thing is stupid?

Well lose that thought because it works! Writing things down is very powerful.

Make these cards easily accessible so you can review them regularly and re-apply them when needed.

From my personal experience, I know for a fact that if you do this exercise just as I’ve shown you, you’ll get an incredible amount of ammunition to move onward and upward with your business situation and your life in general.

Now and then as you re-visit these lists and see how far you’ve come, you’ll be blown away… And when you are, donvt forget to write and tell me.

By using this formula to make your situation better, you are not relegated to reliving your mistakes year after year…

Why not capitalize on the things you’ve done right to bring you easy profits well into the future?

Why not eliminate what hasn’t worked instead of repeating the same mistakes over and over?

Why not question beliefs and actions that bog down your life in ways that inhibit your business and personal growth?

I Want to Hear How My 2007 Makeover Process Helped You!

After you create your index cards and get a boatload of great ideas for blowing out your business in 2007, tell me!

Leave a comment. Actually, you can leave many comments, so I can see what you thought of each lesson and how each one helped you.

I’d really love to hear your success story…

To Higher Profits,

Rich Schefren
Strategic Profits

P.S.- You’ve really learned a lot this week about making your situation better and not getting stuck in a rut of poor results from your business.

Making things better in 2007 is affected by the decisions you’ve made over the last year.

More importantly, the wrong decisions you’ve made that you haven’t corrected. The wrong things that you keep on doing, even though you can see they are not helping you to grow the online business of your dreams…

Plus all of the good decisions you’ve made in the past that you didn’t automatically apply to your business this year.

And the decisions you’ve made based on pre-programmed beliefs and weaknesses that you never even knew were there dragging you down.

P.P.S. Make me proud. Do what you have to do to use this powerful Business Makeover Formula (that I use myself) to take your business to new unimaginable heights…

And then let me know, because you’ll be the kind of person that I want to do business with!

Hey Guys,

I’m back again with your next installment of my Make 2007 Your Best Year Ever Business Makeover Formula.

Remember, you can’t have a makeover if you don’t get in the game. If you’ve not done the ‘Power Lists’ from the first three posts, do not pass GO!

These things build on each other, so go back and do the lists of your successes, disappointments, and the things that are holding you back from greatness. You need all the pieces in place, or it’s like putting in the foundation after you’ve put up the siding.

Are you ready now? Let’s get started with this next Big Question, since it really shows you why I had you do those lists in the first place…

Your Next Big Question…
What Did You Learn from the Last Three Questions?

You may not even have to think about this question.

After you put together your Power Lists of accomplishments, disappointments and things that held you back in 2006, the lessons learned could have already hit you square in the head like a 10 pound brick!

Don’t worry if that didn’t happen right away for you -We’re all different and what hits someone else right away may take a little longer to sink in with you.

I’m here today to make sure you fully learn from everything you’ve discovered about yourself and your business.

Learning From Everything You Did Last Year

So you’ve compiled your Power Lists of what went well last year, what could have gone better and what held you back.

Now it’s time to take a step back and learn something from each and every entry from all three lists.

Taking inventory of last year will not help if you can’t learn from your mistakes and your victories…

Don’t only look at the failures and victories from the day to day activities of your business, either…

You should learn from entries in your Power Lists from your personal life, too. Especially the things you found that are holding you back…

Then apply what you’ve learned to your business and your life right away.

For example, if you have been struggling to write sales copy for your business and are still getting poor results, it’s time to outsource this task.

And if you want to have a pile of money for you and your family – even though your grandmother has always told you that money is the root of all evil… you’ll need to resolve the confusion created by trying to achieve something your subconscious mind thinks deep down is wrong.

Even though you have learned what your mistakes and victories were last year, it may not be completely clear exactly how you should take this information and apply it to your business and your personal life.

Well that’s where the next Big Question I have for you comes in…

After you read my next post, you will be very clear about just how to apply what you’ve learned about yourself so you can indeed Make 2007 Your Best Year Ever!

To Higher Profits,

Rich Schefren
Strategic Profits

Hey Guys,

Today I want to continue with the five questions that are going to Make 2007 Your Best Year Ever.

If you followed my previous posts you created two powerful lists that show you exactly what happened in your business and your life last year- what worked and what didn’t work – your successes and your disappointments.

And you probably learned a great deal about yourself in the process.

Well now you’re going to learn even more about yourself as we get into the next step of my 2007 Business Makeover Formula.

And today’s question may reveal some things you would have never thought of in a million years.

Are you ready?

Your Next Big Question. How Did You Limit Yourself Last Year and How Can You Stop?

You know how I feel about constraints. And you may not believe it, but there are nasty things hiding deep inside of you that have been holding you back from living the life you want.

And most are not your fault. They were placed in your head by well-meaning people. Some of this stuff you’re just thrown to based on things like where you came from, where you grew up, your family background, etc. And some of this stuff has been told to you by people who were really trying to help you by passing on what they thought was valuable advice to live by.

But what actually happened was that you got hardwired with programming that’s outdated. And yet it still influences your thoughts and day to day activities and beliefs in a negative way.

The part of your thought process that has been affected by this ultimately negative input is your belief system and your core values.

Were Your Grandparents Wrong?

Did you have an elderly grandmother that used to tell you things like “Money is the root of all evil” and “Rich people are all crooks”?

Well money is not the root of all evil, and all rich people are not crooks.

Each year millions of dollars are donated to worthy causes by rich people. Their generosity has brought forth breakthroughs in the fields of science and medicine that have made this world a much better place to live.

And even though the news media makes the public believe all rich people are crooks when a CEO is caught stealing from the company pension fund, that’s really not true.

What they don’t tell you is 99.9% of all successful business people have achieved their success through hard work and dedication, not by theft or cheating.

Exposing Your Pre-Programmed Belief System

Along with discovering and listing last year’s business accomplishments and disappointments, it’s time to take a good look at yourself on a very basic level.

This involves reaching deep into your core values and beliefs to see what’s holding you back.

And you may find that some of the things you thought were the truth are really just clich’s. Misguided ideas presented by narrow-minded thinkers and then passed down from generation to generation.

So be ready to find out that what you thought was bedrock in your belief system may not actually be true. For some of you, this may be really shocking.

If it’s your mission to discover exactly what’s holding you back from achieving your goals and dreams. Then do whatever it takes to stop doing or thinking those things.

Have You Been Operating from a Position of Strength or Weakness?

And along with those programmed beliefs, there’s the behavior of operating from your weaknesses instead of your strengths.

Personally, I know a lot about this one! Last year I did not leverage my strengths as much as I could have. And I was involved in some things that I don’t consider my strengths.

But I realized what was going on and fixed the problems. I hired people that are strong in things that I consider myself weak in. Their strengths complement mine.

This one essential move is already making a huge difference for my business this year.

What about you?

Are your daily activities based on your strengths? Or are you wasting your valuable time struggling to get better at things you know deep down are your weaknesses?

You know what I’m talking about here. Not things that you could get good at – but things that you don’t care if you ever get good at but need to have handled excellently.

Are You Ready to Answer Today’s Big Question?

It’s now time for you to get your treasured notebook of powerful lists that make up my formula for Making 2007 Your Best Year Ever.

And create another list – this one from your deep, hard look at the values and belief system that you’ve been carrying around for most of your life.

Then include all of the activities you’ve been doing that are not really your strengths.

It’s important to identify those activities that are definitely your weaknesses. The things you struggle with regularly that don’t produce the results you expect.

You’ll Soon Find Out Why You’ve Been Creating This Notebook of Life-Changing Lists

To be prepared for the next Big Question in my Business Makeover Formula, you must have completed all three lists we have discussed so far.

I kid you not.

It’s the only way this series of Make 2007 Your Best Year Ever questions will help you turn your situation around. It will mean the difference between you having an extremely profitable year, or just getting by again – like you did last year.

To Higher Profits,
Rich Schefren
Strategic Profits

P.S. Following this formula myself has enabled me to put my business on track to have a record year. And it wasn’t from just doing the three lists we’ve covered so far.

The next two Big Questions are essential keys to making this formula work for you. So make sure you move on to the next blog post when you’re ready.

Because I really want to see you make a splash this year.

And not just a hand-in-the-water splash. I’m talking about a take-a-running-start cannonball splash that gets everyone around you soaking wet!