My Latest Advisory Is Ready

06/30/2007 | 19 Comments

The Attention Age Doctrine ready!

Well, to say the last few weeks have been crazy is an understatement. It’s all worth it though because the response is already overwhelming. I’m confident it will be the most important document you read all year.

As I type this blog post, I am being told by the office that our servers are already being over taxed with people downloading my latest document “The Attention Age Doctrine.” Sorry, thought we were all set… we even upgraded all or services for this release because we knew it was going to overshadow the original manifesto.

As your read my advisory, you’ll see that I have included a chance to win PERSONAL advice with several marketing legends. It’s a great chance to show off your marketing chops. You’ll have chance to win cash… and a chance to show off your marketing skill. Plus, who knows what that could do for your business!

All the details are in the Doctrine.

I now need to take a break so I can wrap up the finishing touches on my live seminar we’re doing in two weeks here in South Florida. I’ll be unveiling the strategies I’ve developed to help online business owners to profit from our new Attention-Deficit society.

Now it’s time you got down to some serious reading.

I really want you to get the most from The Doctrine, so print it out, grab a cold drink and your trusty highlighter and make yourself comfortable.

Then get ready for the ride of your life.

And please share your thoughts after reading “The Attention Age Doctrine” by posting your comments here:

To Higher Profits,
Rich Schefren

P.S. If you haven’t registered for Jay Abraham’s conversation with me this weekend, you better do it now. It’s filling up fast.
To register go to:

10 Tips To Be More Efficient in the Office

03/14/2006 | 1 Comment

During a typical day in the office, you may waste a few minutes every hour.

It may not seem like a big deal, until you consider that those minutes can add up to hours. Those are hours you could be spending accomplishing more work or spending at home or in leisure.

Here are ten tips to help you make the most of every moment.

  1. Get rid of the clutter in your office. If you’re constantly looking for things amid the junk that’s in your way, you’re wasting time. Get rid of anything that is making your office seem disorderly.
  2. Set up an efficient workstation. For example, if you use your file cabinet often, put it close to the desk so that you don’t have to walk across the room every time you need something. Keep the things you use often near the area where you’re seated so that it’s always at your fingertips.
  3. Focus on the task at hand. Multi-tasking is sometimes a necessary part of the workday. However, you may find that you’re flitting from one task to the next unnecessarily. Finish your current project before you go on to the next.
  4. Keep your email organized. Delete the messages you don’t need and create folders for the ones you do need. That way, when you need to find something, you have a good place to start looking instead of having to filter through hundreds of messages.
  5. Keep paper organized. Instead of having to sift through piles of paper on every surface of your office, spend 10 minutes at the end of each day filing away the things you aren’t actively using. If you do need to keep some things out, put them in a stand up file rack that will keep them organized.
  6. Delegate tasks. Many business owners and managers have a hard time handing off work. You need to allow your staff to do what they can to free you up for other opportunities. Let your secretary handle phone messages or emails that don’t need your direct attention.
  7. Return phone calls right away. Don’t wait for messages to pile up on your desk. Instead of having to spend 10 minutes returning calls, you may spend hours. It’s a lot harder to carve out an hour in your schedule than it is a few minutes each day.
  8. Be clear about employee roles. Make sure that everyone understands what his or her tasks really are. Employees should not be duplicating each other’s services. Create standard operating procedures for each position in your company.
  9. Create agendas for meetings and use them. Agendas should have time limits and you should assign someone to make sure everyone stays on topic. Keep them as short as possible.
  10. Keep one calendar. Agendas should have time limits and you should assign someone to make sure everyone stays on topic. Keep them as short as possible.

You’ll find as you get more organized and delegate tasks that it feels like there are suddenly more hours in the day. There’s not – it’s simply the positive result of running your business in the most efficient way possible.