So let’s touch back on that original question from last post – how can I make money fast?

Like I said in the last post, when you don’t have a lot of resources to work with, that’s the wrong question. The better question is, “How can I quickly create value for some group of people that would be interested in paying for it?”

So last time we crawled into your prospects’ heads and answered a series of questions about the things they dislike or that frustrate them.

Before we move on (as a little bonus) I want to share a couple other general questions you can ask to target your market’s “value targets.”

These are a little more general than thinking through the answers that your prospects would give, but they’re just as effective.

1. What problems are they facing?
2. What are their needs and burning desires?
3. Where does it hurt?
4. What are their fears?
5. What are their frustrations?
6. What are their questions and doubts?
7. What objections do they have?

So those are some other questions you need to fully explore.

You need to.

In fact, this type of thinking is some of the most profitable thinking you can do because it leverages your marketing. And that’s one of the most powerful leverage points inside a business. (A lot of struggling entrepreneurs underestimate the value of thinking as not productive or a waste of time. That’s a huge mistake.)

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Over the next few posts I want to give you some important techniques you can use to enhance your marketing – and boost your bottom line. (Given that we’ve just spent a couple days talking about being resourceful, I thought this might further your ability to do just that. To help you succeed at the levels that you’re capable of.)

One of the questions (or some variation of it) I still get asked quite often is – “how can I make some money fast?”

The truth of the matter is that that’s a bad question for someone who is just starting their business to ask.

You see, if you have a business – if you have stuff that you’re selling and you have a list of prospects and clients/customers – then there are things you can do to accelerate that process. Because you already have leverage-able assets that you use to do it.

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I have another simple but powerful concept I want to share with you today.

It’s something that I’ve taught for a long time. You may have heard me talk about it before. But since it’s such an important time-saving, speed-enhancing concept, and because it ties back into Tuesday’s letter about needing resources versus being resourceful as you’ll see in just a minute, I thought it would be great to share this concept one more time.

This is about information and how you learn. I’m not talking about how you absorb and process information – whether your a visual, or auditory, or kinesthetic learner. I’m talking about information and when you learn it.

You see, there’s an important distinction. It’s called “just in time” information and “just in case” information.

This distinction deals specifically with the type of information you go out in search of. Whether that information is immediately useful to you, or whether you’re just looking to amass knowledge.

When it comes to doing deep, intensive research, you should only be looking for information that relates to moving forward to the very next step you need to take in your business.

Spoiled Milk and A Sure Sign of Resource Dependency

“Just in case” information and learning is a clear sign of a dependency on resources. While “just in time” learning demonstrates your resourcefulness.

Too many people buy courses; buy products; get interested in topics for “just in case” reasons. They do this based on the belief that when they need it, they’ll have it. The problem with that belief and behavior, is that information is kind of like milk.

It tends to go bad over time.

So if you’re doing a lot of “just in case” research right now on let’s say, pay-per-click, everything you learn could change in an instant with the addition of one new feature by Google a month from now. That makes all the work you did pointless. And all the time you invested would be wasted.

You really need to approach information gathering, studying and learning as it relates to your business, in a “just in time” way.

My coaching programs, the Founders Club and BGS are sometimes considered to be “just in case” programs. But the reality is, they’re not. In fact, they’re sort of the consummate “just in time” learning because they are the essential elements to grow a successful business.

When you look at something that you might be buying or might be studying, the first question to ask yourself is “am I doing this because it’s just in case I’ll need it later” or “am I doing this because I need this to move forward right now.”

This is one of the key aspects of being strategic in your business. It allows you to do less while getting more. Of focusing on only the things that are absolutely necessary.

I think now you can see how these concepts integrate into what we talked about in the last post. Being resourceful leads you to search for the information that would be helping you solve specific issues, specific challenges, specific obstacles to getting to your goals.

If it’s something that’s being promoted right now and you’re thinking that well, I might buy that now because I’ll have it later – that’s just in case.

Putting the Car Before the Driving Lessons

Here’s an example. A while back I got a couple of questions about a content platform that was being launched. I didn’t really know whether it was a good platform or not. I could assume it would be a good platform. But it didn’t really matter. Because the questions I got were asking me if they should buy it now even though they didn’t have a customer acquisition process, they didn’t have a front-end product, etc.

My only thought was “Why would you even think about buying a content delivery platform right now when you don’t have the fundamental parts of your business in place? Delivering content is not really your problem right now. Getting customers is. And if that’s your problem, then you shouldn’t even be thinking about making an investment in anything for delivering content.”

Would you spend $50,000 on a car before you even knew how to drive?

So that’s the lesson for today. Whenever you’re thinking about spending time or money on any kind of information or product. ask yourself “am I getting this information from a just in time perspective or a just in case perspective.”

Focus on the just in time for a couple weeks and see how much faster you’ll start making progress.

The idea that I want to share with you today is about a critical distinction you need to understand to succeed in your online business.

Many entrepreneurs think that their success is predicated upon the resources they have at their disposal. That achieving their goals has to do with the things they use.

And what I find common to lot of struggling entrepreneurs, is that they’re constantly on the search for more resources.

Focusing on resources becomes more of a crutch than anything. It’s a nice escape route when you surrender or fail at a task. It becomes the easy way out to say, “Well, I didn’t have the right resources.”

But here’s the key distinction. Success in business online (or anywhere for that matter) isn’t about the resources you have.

It’s About The Resourcefulness You Possess!

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The book Pitch Anything by Oren Klaff is a must read for any entrepreneur or marketer. In today’s video I’ll tell you why, how to use it, and what other related books target the same part of the brain… the buying part

Leverage – if you don’t maximize it in your business – you’re doomed to fail. In today’s video I’ll key you in on the two questions that you must be able to answer if you want to achieve maximum leverage inside your business. So, right now, are you achieving…

Maximum Leverage In Your Business?

If you can’t answer the 2 questions I share in this video, be on the lookout! Because it means the chances of bad things happening to you or your business are high. But if you can quickly and easily answer these two vital questions… your future (and your business’ future) is looking real good.

You see, the reason this is vital to your success is quite simple: As an entrepreneurial business you resources are scarce. Which means if you are going to succeed you have to get the maximum leverage out of every resource your business has. And in the early stages of your business’ life – you are it’s most precious resource.

So, can you answer the two questions? And if so, share your answers below…

To higher profits

Rich Schefren

In today’s message I’ll share with you a single shift that can have you making more and working less. How? By shifting your positioning. In other words, how you are seen by your market place. At brunch this past weekend with Dan Kennedy and Michael Masterson, Dan said this: “It’s better to be paid for who you are, rather than what you do.” In other words…

Positioning Trumps The Product!

And if you truly “get it,” you realize how profound this really is.

You see, odds are that right now your positioning was not established strategically. In this video I’ll give your two questions that’ll set you on the right path to determining your ideal positioning (the one that gets prospects eager to spend their money with you) and make it crystal clear what you’ll need to do to achieve it.

So, what are you waiting for? Watch the video, answer the questions, and radically improve your…

Positioning

To higher profits

Rich Schefren

Today I have 3 simple techniques for you to use to help boost your confidence.

These are important to do because when you’re operating with a healthy sense of self-confidence, it gives you an incredible edge in your business. It makes you more attractive in all your relationships. It creates a better overall feeling in your life.

So let’s dive in and get to it.

The first technique I’m going to tell you about is extremely powerful. But it takes a little persistence and work.

1: Start A ‘Victory Journal’

I want you to start what’s called a “Victory Journal.” If you’re already keeping a journal, you don’t need a separate one. Maybe put these entries in a separate color ink or different color font or note them with a highlighter so that you can spot them easily.

What do you write in your victory journal? Quite a bit.

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Today I want to talk to you about something incredibly important.

For many entrepreneurs, I sincerely believe it’s the biggest obstacle on the path to the success you’re after. In fact, without this, I don’t see how you can be successful online or anywhere for that matter.

I’m talking about self-confidence.

The reason this is so important is that in order to follow that path to success, you have to have enough confidence to step into the unknown. I’ll write that again.

In order to follow your own path, you must have enough confidence to step into the unknown.

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In today’s message I’ll share with you a single concept that can boost your sales, and, save your marriage. You’re probably thinking the title is a slogan right out of the ‘miracle cures’ of 1800’s. Well… in this video, I’ll reaveal a book who’s concept trancends fixing marriages.

You see, the relationships in your real life mirror your business’s relationship with your customers. In this video, I’ll show you how to apply the same techniques that can keep your marriage rock solid, into your relationship with your customers. The technques I reveal will help you develop better strategy for your marketing, improve customer retention and boost sales. Watch the video, apply, and see if this one pill can cure all these ailments.

To higher profits

Rich Schefren