From Task Oriented To Outcome Focused In 3 Steps

05/16/2011 | Comment

Ever found yourself thinking “Why was I doing this again?”. Today I’m going to tell you how I maintain clarity on my team’s weekly goals with 3 simple questions.

Normally, when someone sets a goal they only think about one question, “What Do I Want?” There are two other questions you must ask after that or else the goal really won’t mean anything.

It’s great to have goals but if you don’t know the questions to ask that keep you on track to achieving them then they are just for show. Instead watch this video and learn the other two business goal setting exercises you must practice for staying on task.

Pick The Brains Of Others To Grow Your Business – Daily Video 17

03/02/2011 | Comment

Hi, Rich Schefren here and today I want to talk to you about maximizing your ability to pick the brains of others. In other words, to derive as much benefit as you can from the conversations that you have with others. You know, this really stems back down to being curious and always staying curious and always looking for the opportunity to take someone else’s experience and apply it to your own life. So for example, if I’m talking to someone and they’re doing really well in PayPerClick then I’m asking them well why do they think they’re doing so well? What did they do to cause that? In other words, I’m investing myself more in the conversation, but at the same time, I’m trying to understand from them what they think they did that made all the difference? I do that consistently in every area of my life. One I guess just because I’m a curious person. The entrepreneurs that I know that are the most successful tend to be the most curious. And it doesn’t matter the context. You know I’m asking my family members the same types of questions. I also when I step into a cab, I also I say how’s the business? Is it busy? Is it slow? Or is it busy on nights like this that it’s raining; whatever just happens to kind of spark into my mind? And it always ends up helping me become a better business owner and helping me make better decisions. You never know where the next insight is going to come from. So, who could you pick the brain of today? Who could you talk to that maybe if you just got a little bit more curious you might extract nuggets of gold from that conversation? Then go ahead and reach out, talk to that person and see what happens. I’m actually on my way right now to the airport. I’m heading to Washington, D.C. for Yannick Silver’s Underground. And so tomorrow I won’t be driving to the office but I’ll be rolling out of bed and making a video for you. So tomorrow it’ll be from Washington, D.C., my hotel room, but I hope this drive was profitable for you. I know it was for me. Until tomorrow, to higher profits and beyond. Schefren over and out.

My Online Business: An Assessment

10/12/2009 | 22 Comments

Yeah, I went there with the Jetsons reference. And no, I’m not going to announce the addition of the Spacely Sprockets to the Strategic Profits family…

But I wanted to get your attention. Because not long ago, I took a good hard look at my business. And I didn’t like what I saw.

Let me explain…

About a year ago, I decided to take a step back and do a quick assessment of Strategic Profits.

And at that time, things were going pretty well. With the help of my mentor, Jay Abraham, and a crack team of specialists, I had built this company from nothing into a multi-million dollar marketing and business building powerhouse .

So money was coming in at a steady clip, our reputation was stellar in the marketplace, and the future looked very bright.

Which meant the overall picture was very positive, right?


Upon further inspection, I saw that we weren’t growing nearly as fast as I wanted to.

Even though things were going good, I really wanted to take things to the next level, a level that we had never experienced before.

Ever Feel Like This?I kinda felt like George Jetson on that crazy treadmill. Doing a lot of running in the right direction, but not getting where I wanted to go.

So I did what I always do when I need sound advice and wisdom: I went to see Jay Abraham and did my George Jetson impersonation:

“How do I get OFF this thing?”

Jay just smiled like he always does, and said something so profound that it changed my business perspective forever:

“Rich,” he said, “I can give you my insight on which direction you should go. But I think you should also get a second opinion. And a third. And maybe even a fourth.”


“Listen,” he continued. “You’re at a crossroads in your business, and the next step you take will be crucial. So you need to gather input from a variety of different sources to give you an enhanced view of your current status–and a clearer picture of where to go.”

Now, Jay ‘s never steered me wrong about thing like this. So for the next several months, that’s exactly what I did.

I dove into dozens of books, audios, and videos from over 50 of the world’s most highly respected and successful business people

My goal was simple: To get to the next level in my business and continue the record-breaking growth we had experienced.

What I discovered was INCREDIBLE. There were so many amazing viewpoints and ideas…strategies I would have never considered before…tactics that were mind-blowingly simple, yet profitable beyond anything we could have ever dreamed of…and new twists to current ideologies that opened up a world of possibilities.

I took all of this explosive information and started connecting the dots, putting together an aggressive growth plan that would take Strategic Profits into the next decade.

Slowly, we began climbing the mountain once again. Step by step, our team took action and implemented the new techniques that had been revealed to us by these masterminds.

That was about 8 months ago. And today, we’re seeing the fruits of that labor.

We’re poised to have one of our biggest years yet, while my workload is less than half of what it used to be.

Which means more time for me, for Deb, for the girls, and for the things I love doing most. And that’s what it’s REALLY all about.

So what’s the moral of this story?

Simple. It wasn’t until I started seeking the business advice of MANY (rather than the business advice of one) that all these monumental insights were handed down to me.

If I had just stuck with one viewpoint, I would have never been exposed to the multiple perceptions of others. And I wouldn’t have seen the unending possibilities–and the tremendous profit opportunities–that were available to me.

But by tapping into their vast areas of expertise, I was able to view things with a perspective I would have never experienced before.

Sounds pretty cool, doesn’t it?

Well get ready…because over the next few days, I’m going to reveal exactly how you too can leverage the credibility and influence of the same world-famous business advisors that I did.

It’s called the “League of Extraordinary Minds”, and it’s unlike anything you’ve ever seen before (or will ever seen again).

So keep an eye on your inbox. Because we’re about to make business history.

To Higher Profits,