Take a good look at your telephone. I mean, really look at it.
Now think about how important that phone is to the growth of your online business. More on that later!
If you are like many people in the Attention Age, your cell phone is probably your primary telephone. It may also be the most important social connection tool you’ll ever own.
Whether you carry it on your belt or in a purse, your cell phone is always with you, always there. You’re never more than just a phone call away from anyone in the world from anywhere in your world.
This is a monumental development that has only occurred in the past few years. And it’s worthy of our attention because things are changing in a hurry.
It seems that the companies that manufacture our cell phones are not content with merely providing us with cool and colorful little gadgets.
Phone manufacturers want more, much more of your attention and your business.
That’s why I think that Nokia is stalking my wife and she doesn’t even know it.
My wife has developed quite an ability to send text messages on her phone. She is constantly tapping away on that phone like a woodpecker in search of a juicy meal.
What’s more remarkable is knowing that her friends are doing the same thing, at the same time, wherever they may be as they continue conversations that “just have to happen right now.
And phone companies such as Nokia are loving it.
AdWeek reports that Nokia recently purchased Enpocket as part of a larger strategy to challenge MySpace as a social networking giant.
Nokia sells about a million phones a day worldwide. The company has 850 million phone users. That’s a lot of people available for immediate social connection.
Nokia has developed something called MOSH short for mobilize and share which will allow consumers to swap photos, videos and audio files via cell phone.
Just imagine what my wife can do with this service. And she’s not alone!
Since its Aug. 9 launch, MOSH has registered more than 100,000 new users a day. The ability to connect people through voice, texting, photo images, and wireless Internet is astounding.
This brings me back to your business:
- What impact can this type of social networking have on your online business?
- If you could connect this easily with customers all over the world through their cell phones, what kind of success might you claim?
- How would you become a major player in the marketplace?
But before you get carried away, really look at your phone and be honest with yourself:
You don’t have any idea how to work this thing, do you?
I mean, beyond the basics of “phone rings, I answer it. Many of our phones now have texting features, video capabilities, MP3 music enhancements, Internet connections it’s crazy.
Yet how often do you really use the phone for making connections that will help your business grow?
I ask this important question as it relates to growing and marketing your online business.
When I started my business, it all began with phone calls to the people I thought could help me the most. I called Jay Abraham. I called John Carlton. I called John Reese. I called many of the top Internet marketing, copyrighting and business minds I knew and picked their brains for ideas on success.
I set up interviews. I met them in person. I built my business on the relationships I developed, and I learned from their experiences.
My success began by overcoming my fears and picking up the phone.
So many online entrepreneurs have great ideas, but don’t have the gumption to put them into action. Perhaps you fall into this category. If so, it’s time to re-evaluate your goals.
If your ideas are so great, why can’t you pick up the phone and call someone about them? What’s holding you back? If you don’t take the risk, you won’t see the reward.
If you want to develop and market your online business, you’d better learn about social networking and get involved in some of the most influential circles that can make your business take off.
The Attention Age waits for no one. It certainly won’t wait for you to decide when you’re ready to jump into the water and start swimming for more successful shores. Whether this means making a simple phone call or commenting on the blogs of the most influential people in the blogosphere, you have to get started now. Don’t delay your success.
You have to take action yourself before your competitors do.
And if you are thinking about asking my wife to do it for you, you can forget that now! She’s already too busy texting her friends. 😉
The Nokia social networking news should be encouraging and empowering for your online business. And it serves as a helpful reminder for us all.
Take advantage of the technology tools around you, but let your own inner drive for achievement be the greatest spark for your business.
Ask yourself: Are you helping your business through social networking? What’s your favorite tool?
Success begins two days after the day before yesterday. Are you ready?