The real key to changing your life [LIVE @ 6:15 ET]

01/28/2021 | Comment

What’s the real key to changing your life?

It’s not setting bigger goals… Or mapping out your 5-year plan… Or reading another book on personal development.

Sure, those things can be valuable.

But they won’t create the massive level of change that you’re hoping for.

Instead, if you want bigger and better results in your life (aka your output), then you’ve got to identify the simple actions you need to take every day to achieve them (aka your input).

There’s one caveat though…

Some inputs create more output than others. And those are the ones you should focus on.

Think of this as the “80/20 Lifestyle.”

And during today’s livestream, I’m going to show you how to live it.

Here are the details…

  • WHAT: Your Input Determines Your Output
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:15pm ET (3:15pm PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

The time I entered the Shark Tank

01/27/2021 | Comment

Ok, so maybe it wasn’t the actual “Shark Tank.”

But I did do an interview on the Sharkpreneur Podcast with Kevin Harrington and his co-host Seth Greene (who’s also a contributor in the upcoming Steal Our Winners Issue).

If you’re not familiar…

Kevin Harrington is the original Shark on the hit TV show Shark Tank, and the inventor of the infomercial.

And Seth Greene is one of the world’s most trusted authorities on direct response podcast marketing, a best-selling author, the only 3x Marketer of the Year Nominee, and the founder of Market Domination.

On the podcast, Kevin, Seth, and I covered A LOT.

But here are just a few of the topics we discussed:

  • How COVID-19 allowed for direct response marketing to be really effective.
  • Why Clubhouse rooms have become so popular with business owners.
  • How every big breakthrough in direct response came from a change in format.
  • Why new formats make it easier for direct response marketers to make a sale.
  • How 51% of traffic from Google search doesn’t leave Google.

It was epic!

And you can listen to the interview for free right here:

If you enjoyed it, please subscribe and leave a review to let us know what part made the biggest impact.

To higher profits,

Rich Schefren

LIVE: Mental Models To Grow Your Business

01/26/2021 | Comment

They work without you being aware of them.

Yet they shape your perception, how you make decisions, and what actions you take.

The mental models you operate within will determine whether you are successful or not. Which is why we are revisiting the topic today.

You’ll discover you use more mental models than you realize.

And even more importantly, understand where a single upgrade in a model can make a profound difference to the growth of your business.

As an entrepreneur or marketer, it’s crucial to have a wide set of mental models to aid you in thinking clearly, rationally and strategically.

Then as you grow in experience, you can layer new mental models on top of others to build your latticework of models and have your own unique expertise.

Join me today and I’ll show you how.

Here are the details…

  • WHAT: Mental Models to Grow Your Business
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

LIVE: Mass Movements & The Nature of Marketing

01/19/2021 | Comment

It’s shocking but true… It’s also timeless, yet very timely right now.

It’s one of the most influential books on marketing I’ve ever read.

Yet it isn’t on marketing whatsoever.

In fact, the book never even mentions it.

What is this timeless classic that’s relevant to current events that teaches profound marketing lessons without teaching marketing?

The True Believer by Eric Hoffer.

The insights it provides on the human mind are incredibly potent in the hands of any marketer. Former President of the USA, Dwight Eisenhower recommended it as an essential book.

Here are some quotes from the book…

“…mass movements grow out of frustration and boredom.”

“A man is likely to mind his own business when it is worth minding. When it is not, he takes his mind off his own meaningless affairs by minding other people’s business.”

“Mass movement primarily seem to happen in wealthier countries where people have higher incomes and more leisure.”

“Freedom aggravates at least as much as it alleviates frustration. Freedom of choice places the whole blame of failure on the shoulders of the individual.”

“People turn to mass movements when they perceive a lack of opportunity.”

There is in us a tendency to locate the shaping forces of our existence outside ourselves.

Success and failure are unavoidably related in our minds with the state of things around us.

So, on today’s livestream, I am opening up my notes to review the timeless and yet strangely very timely lessons we can learn from Eric Hoffer in his book The True Believer.

Here are the details…

  • WHAT: Mass Movements & The Nature of Marketing
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

7 Business Secrets I Learned From Jay Abraham

01/15/2021 | Comment

Many years ago, I learned an incredibly powerful concept from Jay Abraham called “Capitalizing on Capitalism.”

And the premise is very simple:

You make money for your business by leveraging the assets of OTHER businesses.

For example…

One time Jay found a struggling brokerage house that was only doing $300,000 in annual commissions by selling and marketing the conventional way.

He quickly shifted their entire marketing approach from one of paid ads to a pure, performance-based revenue sharing deal with a large group of financial advertising channels.

The result? Sales skyrocketed to $500 million and Jay’s investment of effort (and zero risk) made him $2,000,000.00 in just an 18 month period.

Another example:

Jay found a seminar company that only offered entry-level low-priced seminars. So he created the first and only advanced seminar they’d ever offered.

It made them two million dollars in 30 days.

Jay’s share? A whopping $200,000 for a few days work.

Of course, these are not promises that you’ll earn that kind of money so quickly. But it does show you the amazing POSSIBILITIES that this strategy offers to put a bulging wad of cash in your pockets.

In fact, consistent 4- or 5-figure profit shares for yourself is actually quite doable.

And here’s 7 easy ways you can implement this strategy right now:

  • Strategy #1: Re-Engage Forgotten Customers — Go to any company who has lost customers, clients or patients. Offer to reactivate old buyers and turn them into new ones. Even in a recession, it’s possible to restart up to 40% of the people who stopped buying in the past.
  • Strategy #2: Increase Their Average Order Value — Show companies how to increase the size of each sale by adding other products or services to the purchase mix. They could even offer bigger financial incentives for people making larger purchases. This tactic has been proven to increase sales (and most importantly profits to the business owner), by as much as 50%.
  • Strategy #3: Monetize Old Customers With New Offers — Find other related/complementary products or services that you can offer to the past buyers of a business (that will add 50 to 75% net profit to the owner’s bottom line). They are far more available than you possibly think.
  • Strategy #4: Slash Their Expenses — Show business owners how, instead of adding more products to increase profits, they can cut up to 40% out of their current overhead and get the same effect. This can be attained by utilizing joint ventures, strategic alliances, and host beneficiary relationships–resulting in HUGE savings.
  • Strategy #5: Get New Customers At A Discount — Use a discount media service to cut their advertising costs by 40%. Few business owners know they exist and that this is easily done. Once, Jay took over the rights to acquire full page newspaper ads for a company. He negotiated to keep 80% of all ad savings he generated for them over a certain period. On average, Jay saved them $25,000 a month just by pairing the newspapers together and buying those same ads from a discount media source.
  • Strategy #6: Optimize Their Ads — If your talents lie in the creative areas, you can always step in and help make all their ads, sales approaches, promotions, and marketing activities perform better just by tweaking the copy or design–for a nice percentage of the increase. Even something as simple as a headline change can easily increase responses, leads, sales and profits up to 21 times.
  • Strategy #7: Revamp Their Pitch — If the sales force consists of person-to-person contact (either face-to-face, on the phone, or in email), some small changes in what they say, how they say it, the way the sale is generated, or even the bonuses that are offered can double, redouble, even redouble again the results a business produces–even in a recession.

Amazing, aren’t they? And that’s just seven.

But Jay’s got a LOT more ideas.

And starting tomorrow at 8AM ET, he’s sharing them with folks who watch the 12-hour high-end mastermind marathon he’s hosting called: “LOCK IN 2021.”

Here’s the premise:

You’ll spend a full day watching America’s #1 life and business strategist, Tony Robbins AND the world’s preeminent business growth consultant, Jay Abraham, show 63 entrepreneurs how to multiply their sales WITHOUT increasing expenses or risks.

Before now, this information was only accessible by Tony’s $85k-a-year Platinum Partners and $150k Lions members.

But on starting tomorrow morning, Jay and his team are broadcasting a private showing of THE BEST of these video segments from the last decade and you’re invited to be a fly on the wall for the entire 12-hour long private pre-recorded anthology — or any portion you choose — WITHOUT having to spend six-figures.

Instead, you can attend and discover new levels of business strategy for just $97.

No matter where in the world you live or operate your business, there’s a segment of this broadcast you can watch.

Here are the details…

REGISTRATION: Open Now Until TOMORROW @ 8AM ET
DATE: January 16th, 2021
TIME: 8AM – 8PM ET

Click Here To Claim YOUR Spot to join Jay and Tony for this transformational 12-hour high-end mastermind marathon.

To higher profits,

Rich Schefren

PS. If you can’t watch all 12 hours live tomorrow, don’t worry. When you reserve your ticket, you’ll also get access to the complete video recordings and transcripts of ALL 12-hours (which will be made available shortly after the event)… PLUS Jay’s 2021 Lock-In Library (a 4 Volume nearly 1200 page Lifetime Resource “Reference Library” Collection) and a Special 3-Hour BONUS Cram-School Accelerator Mastery Course.

Click Here To Lock In Your Day With Tony & Jay

Note: Jay Abraham is sponsoring this broadcast and will appear LIVE at the breaks to discuss the drivers behind the makeovers you watched. Tony or Daymond will not be there in person.

LIVE: Surprise Guest Tonight @ 6pm ET

01/14/2021 | Comment

Shocking but true…

Timeless but very timely right now.

One of the most influential books on marketing I’ve ever read, The True Believer, isn’t on marketing.

In fact, it never even mentions it.

Yet, the insights it provides on the human mind are incredibly potent in the hands of any marketer.

So on tonight’s livestream, I am opening up my notes to review the timeless and yet strangely very timely lessons we can learn from Eric Hoffer in his book, The True Believer.

PLUS – JAY ABRAHAM is going to swing by and share his most recent project and give us more details on it.

Here are the details…

  • WHAT: Mass Markets & The Nature of Movements
  • WHO: Rich Schefren & Jay Abraham
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

LIVE NOW: The “Terministic Screen” — How It Can 
Grow Your Business & Improve Your Marketing

01/12/2021 | Comment

I’ve got a new concept to share with you today…

Some people refer to it as the 5th cannon of rhetoric.

It’s the most persuasive element of communication.

So powerful in fact, it was kept secret from the masses.

And in today’s livestream, I am going to show you where I found it, why it’s so powerful, and most importantly…

how you can leverage it to be a better entrepreneur and marketer faster than you might think possible.

Here are the details…

  • WHAT: The Terministic Screen
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

Ask Me Anything… Again! (Today @ 6pm ET)

01/07/2021 | Comment

[EDITOR’S NOTE: Since I wasn’t able to answer all the great questions asked during Tuesday’s livestream (and several folks were disappointed that they couldn’t attend), we’re going to do it again.]

Got a question, obstacle, challenge, or difficulty starting, building or growing your business?

If so, bring them to this livestream, because today is going to be completely dedicated to you – answering your questions – removing all roadblocks – smashing all obstacles to get you on the right track.

Bring your toughest questions – I’ll answer them – I’m working without a net, so this should be fun, informative, and if you ask a question, it very well likely could alter your financial destiny…

I’ve helped tens of thousands of entrepreneurs – many of them you probably follow and study…

So why not come straight to the SOURCE?

Here are the details…

  • WHAT: Ask Me Anything
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 6:00pm ET (3:00pm PT)

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

Ask Me Anything (Today @ 2pm ET)

01/05/2021 | Comment

Got a question, obstacle, challenge, or difficulty starting, building or growing your business?

If so, bring them to this livestream, because today is going to be completely dedicated to you – answering your questions – removing all roadblocks – smashing all obstacles to get you on the right track.

Bring your toughest questions – I’ll answer them – I’m working without a net, so this should be fun, informative, and if you ask a question, it very well likely could alter your financial destiny…

I’ve helped tens of thousands of entrepreneurs – many of them you probably follow and study…

So why not come straight to the SOURCE?

Here are the details…

  • WHAT: Ask Me Anything
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.

Be a Better Entrepreneur In 2021 By Leveraging Elite Performance Distinctions

12/29/2020 | Comment

As an entrepreneur…

Your business performance is a direct reflection of your thinking…

But how can you improve your thinking?

(and in the process grow your business)

Fortunately, we can stand on the shoulders of the intellectual giants who preceded us.

More specifically – we can learn the distinctions they created that evolved into the field of transformation.

Several years ago I conducted 3 entrepreneurial transformation workshops at my offices in Delray Beach.

The results our attendees generated after the weekend were incredible. And if it wasn’t as emotionally draining for me (clients hated me the first night, resented me the second day, and then loved me more than ever at the end of the third day), I would continue to offer it.

So, I figured today, I would break out my notes for leading these powerful workshops. And share with you some of the most powerful distinctions that made the biggest difference for everyone.

What I will be sharing with you isn’t like anything I’ve shared with you before. This stuff is extremely powerful, and will make a big difference for you in the coming year.

Here are the details…

  • WHAT: Be a Better Entrepreneur In 2021
  • WHO: Rich Schefren
  • WHERE: Facebook Live
  • WHEN: 2:00pm ET (11:00am PT)

And as always…

I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.

Click Here To Watch My Facebook Livestream

To higher profits,

Rich Schefren

P.S. If you missed any of my previous livestreams, you can watch them right here.