It’s shocking but true… It’s also timeless, yet very timely right now.
It’s one of the most influential books on marketing I’ve ever read.
Yet it isn’t on marketing whatsoever.
In fact, the book never even mentions it.
What is this timeless classic that’s relevant to current events that teaches profound marketing lessons without teaching marketing?
The True Believer by Eric Hoffer.
The insights it provides on the human mind are incredibly potent in the hands of any marketer. Former President of the USA, Dwight Eisenhower recommended it as an essential book.
Here are some quotes from the book…
“…mass movements grow out of frustration and boredom.”
“A man is likely to mind his own business when it is worth minding. When it is not, he takes his mind off his own meaningless affairs by minding other people’s business.”
“Mass movement primarily seem to happen in wealthier countries where people have higher incomes and more leisure.”
“Freedom aggravates at least as much as it alleviates frustration. Freedom of choice places the whole blame of failure on the shoulders of the individual.”
“People turn to mass movements when they perceive a lack of opportunity.”
There is in us a tendency to locate the shaping forces of our existence outside ourselves.
Success and failure are unavoidably related in our minds with the state of things around us.
So, on today’s livestream, I am opening up my notes to review the timeless and yet strangely very timely lessons we can learn from Eric Hoffer in his book The True Believer.
Here are the details…
- WHAT: Mass Movements & The Nature of Marketing
- WHO: Rich Schefren
- WHERE: Facebook Live
- WHEN: 2:00pm ET (11:00am PT)
And as always…
I’ll stick around afterwards to answer any follow-up questions, business questions, or even personal questions you might have.
To higher profits,
P.S. If you missed any of my previous livestreams, you can watch them right here.