OK, let’s dive right in. Today I want to talk to you about your marketing content. Specifically about a simple but very important and unique way to think about the content that you create.

The goal of this little tweak in perspective is to stimulate demand for whatever it is you’re selling. But done correctly, it can even create demand where it wasn’t before. This is, without a doubt, one of the most powerful concepts you need to think about and put to work in every aspect of your marketing.

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I’m kind of an introvert.

I’ve always been the guy who prefers to stand at the edge of the party looking in rather than be the center of attention.

And my “outside-looking-in” tendency extends to other areas too. Like the way I think about marketing.

I’ve always been on the outside of the “marketing-think” community too. Don’t get me wrong. I understand that there are time-tested marketing truths. Rules you always have to respect. (You have to know the rules before you can bend them, as they say.)

And I’ve used pretty much every conventional method and channel you can name. I’ve used direct response strategies in the mail and online. I’ve bought newspaper ads. Radio ads. PPC ads. Facebook ads. I’ve used product launches. Marketing funnels. You name it, I’ve done it.

But at the same time, I’ve always kind of looked at all of it from the outside. I’ve always looked for ways to “crank up the heat”, so to speak, of all my marketing. Whether it was the one small tweak I could add that would add major dollars to my bottom line. Or testing an entirely new breakthrough marketing idea. Continue…

The answer to the cryptic title of this post is: They are all included in the video below… but more importantly, there are business and life related tips, hacks and stories that will show you:

• Why “working harder” isn’t great advice, and might actually do more harm than good,
• Why most of your competition are targeting low-hanging fruit, and how to feast from the top of the tree…. alone,
• How to achieve the seemingly impossible, over and over again.

I originally planned on writing a nice, long, article to share all of this… then I remembered that I already gave a 15 minute presentation sharing all of this and more.

So let’s start off with that short video, and then I will add some additional thoughts, ideas and suggestions to help you get even more out of it:

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Your eyes are stinging and bloodshot. Your brain has all but gone on strike.

You’ve just spent the last six, eight, maybe even twelve hours researching important data you need for a project. Or maybe you’ve been trying to learn the details of a certain strategy. Or the ins and outs of specific techniques for marketing your next launch.

The only problem is you can hardly remember anything you’ve read. And worse than that, the stuff you can recall seems to have no relation to anything you’re working on.

In fact, for a split second in time, you’re not even sure what you were working on in the first place.

Only one thing to do. Get some sleep and get back to more research in the morning. Continue…

A lot of entrepreneurs believe their performance struggles stem from “shiny object” syndrome. Getting distracted by the latest, greatest, newest, sweetest, whiz-bangiest whatever-it-is. But did you ever think a “shiny object” could actually be good for your business?

You know what… they actually can!

You just need to make sure of a few things first…

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Has a friend ever called and asked you if you wanted to go out for a beer at the end of the week and you responded by saying you’d get back to them and let them know? Even though you knew you had nothing going on Friday. And you were 99.9% sure that nothing was going to come up?

You know what that kind of response is called.

And it lies at the heart of a ton of performance crushing struggles including analysis paralysis… stalling mid-project… a lack of self-confidence… and more.

It’s called indecision.

And we’re going to dissect it in this post. I’m going to show you exactly why you hesitate when you should be taking action. And give you four simple steps that will eliminate indecision for you!

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It’s your life-long quest. A universal goal. The holy grail of happiness.

It’s what everybody on the planet wants just a little more of. (And it’s an entrepreneurs biggest obstacle to incredible performance.)

What am I talking about?

Security.

Certainty. Continue…

Brace yourself!

For the rest of this month (and possibly into March), right here in this very spot, you’re going to be treated to an eye-popping tutorial on how to quickly and easily crank up your personal (and professional) performance.

Call it an experiment in mass transformation. Call it a sort of blog-correspondence course. It’s going to be a dialogue between you and me. An it’s likely going to double or even triple your performance and productivity.

Over the next 30 or so days I want to take you, my blog readers, through an exploration of the obstacles that are really limiting your performance (and success!). And I’m willing to bet, you’re not even aware of them.

Because they’re all unconscious pitfalls that trip up and sidetrack every effort you make.

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(That you can borrow for your business)

30 minutes. That’s how long it took me to figure out that Dan Kennedy’s work was going to save me millions – and transform my business.

Let me tell you the story…

It happened 15 years ago. Long before I got started online. Long before I even knew what “Internet marketing” was.

At the time, I was running a chain of hypnosis centers in New York City.

To bring in new clients for my hypnosis business, I was constantly running advertisements in both local and national newspapers.

Of course, I was writing all those ads myself.

At the time, I didn’t know anything about direct response, or writing marketing copy, so I was basically using trial and error to figure out which advertisements worked for my business.

It wasn’t long before I noticed the strangest thing…

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Want to skyrocket your sales this year? Then you need to hear this…

Because what I have to share with you today will permanently shift your perspective on marketing and selling your products.

In other words, when you’re done reading this post, you will understand marketing like never before – and you’ll understand what you need to do immediately to dramatically increase your sales.

You see, up until now, I’m wiling to bet your business has been silently stunted. It’s been handicapped from the get-go.

No matter how much you learned, no matter what new tactics you tried, you could never get the sales you needed.

You may as well have an anchor dragging down your business because your results have always been less than you expected.

But that’s all about to change. Once you fully grasp what you’re about to discover here, you’ll immediately know what you have to do to make more money and finally get the momentum you need for your business.

It starts with understanding WHO you’re really marketing to…

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