Has a friend ever called and asked you if you wanted to go out for a beer at the end of the week and you responded by saying you’d get back to them and let them know? Even though you knew you had nothing going on Friday. And you were 99.9% sure that nothing was going to come up?

You know what that kind of response is called.

And it lies at the heart of a ton of performance crushing struggles including analysis paralysis… stalling mid-project… a lack of self-confidence… and more.

It’s called indecision.

And we’re going to dissect it in this post. I’m going to show you exactly why you hesitate when you should be taking action. And give you four simple steps that will eliminate indecision for you!

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It’s your life-long quest. A universal goal. The holy grail of happiness.

It’s what everybody on the planet wants just a little more of. (And it’s an entrepreneurs biggest obstacle to incredible performance.)

What am I talking about?

Security.

Certainty. Continue…

Brace yourself!

For the rest of this month (and possibly into March), right here in this very spot, you’re going to be treated to an eye-popping tutorial on how to quickly and easily crank up your personal (and professional) performance.

Call it an experiment in mass transformation. Call it a sort of blog-correspondence course. It’s going to be a dialogue between you and me. An it’s likely going to double or even triple your performance and productivity.

Over the next 30 or so days I want to take you, my blog readers, through an exploration of the obstacles that are really limiting your performance (and success!). And I’m willing to bet, you’re not even aware of them.

Because they’re all unconscious pitfalls that trip up and sidetrack every effort you make.

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(That you can borrow for your business)

30 minutes. That’s how long it took me to figure out that Dan Kennedy’s work was going to save me millions – and transform my business.

Let me tell you the story…

It happened 15 years ago. Long before I got started online. Long before I even knew what “Internet marketing” was.

At the time, I was running a chain of hypnosis centers in New York City.

To bring in new clients for my hypnosis business, I was constantly running advertisements in both local and national newspapers.

Of course, I was writing all those ads myself.

At the time, I didn’t know anything about direct response, or writing marketing copy, so I was basically using trial and error to figure out which advertisements worked for my business.

It wasn’t long before I noticed the strangest thing…

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Want to skyrocket your sales this year? Then you need to hear this…

Because what I have to share with you today will permanently shift your perspective on marketing and selling your products.

In other words, when you’re done reading this post, you will understand marketing like never before – and you’ll understand what you need to do immediately to dramatically increase your sales.

You see, up until now, I’m wiling to bet your business has been silently stunted. It’s been handicapped from the get-go.

No matter how much you learned, no matter what new tactics you tried, you could never get the sales you needed.

You may as well have an anchor dragging down your business because your results have always been less than you expected.

But that’s all about to change. Once you fully grasp what you’re about to discover here, you’ll immediately know what you have to do to make more money and finally get the momentum you need for your business.

It starts with understanding WHO you’re really marketing to…

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Today, I’m interrupting our regularly scheduled blog series to bring you something NEW. Something different.

Something that until now… I’ve never revealed before anywhere else.

It’s an epiphany that I’ve come to recently, while doing some research for my upcoming Report Writing Workshop.

Right now, I’m actually working on all my presentations for this two-day workshop. So all this week, I’m locking myself in my back office cigar bar until I’m done with everything I’m preparing for this event.

But even though I have a lot on my plate this week, I still want to take some time out to share a glimpse at what I’m working on.

Because frankly, I’m making some HUGE breakthroughs that you need to know about.

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It’s been a fascinating day here at Strategic Profits.

First, I started the day with filming a content video with my Founders Club Membership Director, Chuck Dolce. Basically, Chuck was interviewing me about why I have used free content like my reports to build my Internet business.

In this video, I revealed several strategies you can use in your own free content. We’ll be releasing this video next week, so be on the lookout for that.

Then I got on my Business Growth System (“BGS”) call. During the dispatch, I gave clients four of the 50 or so strategies that I use to write my free reports. That includes the exact strategy I used to make my seven free reports go viral.

If you’re a client, you can listen to the recording when it’s released next week.

But the most intriguing part of my day happened around 2:30 this afternoon. That’s when my Content Director, Kat burst into my back office. She pushed a document I had never seen before in my hands. The document was called…

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It’s one of the ways I’ve been able to create customers “out of thin air.” In other words: Clients seek me out, instead of the other way around.

It’s a writing secret that you can use in your own free content from now on. You can start using it as early as this week, to write much more compelling content.

It’s called “framing the problem.”

I have used this strategy in every one of my free reports so far, to not only give my prospects value, but to create demand for my products.

Let me show you how it works…

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Yes, business is NOT common sense.

I can think of at least a dozen different situations in business where following common sense wisdom wouldn’t help.

In fact, doing what “makes sense” is much more likely to lead to your frustration and often failure as an entrepreneur.

Don’t believe me?

Here are a few common sense ideas off the top of my head that can and do kill online businesses…

• “The entrepreneur who works the longest hours will be the most successful.” (Actually, the opposite is true. Entrepreneurs who work the least tend to earn the most.)
• “If you’re not successful with a task, keep at it until it works.” (Again the opposite is true. If something isn’t working, it’s time to change… not continually fail.)
• “I’ll just copy what the most successful guys do.” (Following a mentor is one thing, but blindly copying others’ business strategies is NEVER the answer.)

This is why so many entrepreneurs struggle. They believe they can build and grow a business doing what “makes sense.”

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“I don’t care how I do it… I need to make money now. Can you help me?”

Since I started in Internet Marketing, I’ve heard some version of that sentence dozens, if not hundreds of times. From clients… from prospects… even from strangers cornering me at conferences.

And I feel for all of them – I really do.

Because 12 years ago, I was exactly where they are today. At the time, I had just started out online. I was doing everything that the so-called experts told me I SHOULD do to make money.

I was diving into all the hottest niches, trying all the latest tactics, and staring at my computer at all hours of the day trying to gain an edge online.

And I was miserable.

It was only when I took a step back and really considered my strengths that I eventually developed the business that I have now. It’s a business designed around ME… around what I love to do… not what others tell me I should do.

In other words, I found what I call my “sweet spot” in my marketplace. Today I want to point you in the right direction to discover your own sweet spot, so you can build a business based on who YOU are…

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