A More Profitable Question Than: What’s New?

Hi, Rich Schefren here and obviously I’m not in my car. And if you watched yesterday’s I told you I was heading to D.C. for Yannick Silver’s Underground and that’s where I am. I’m in the hotel room. Today what I want to talk to you about is a simple question that I think determines actually a lot about your mindset and therefore also your results. You see, last night there was a party, get together, for players I guess in the industry and I was there. The common question that people ask is what’s new? And I think that that’s a bad question. You know, people always have answer to what’s new and when someone asks me what’s new, there really isn’t that much new. There’s a lot of things that are working. There’s a lot of things that are working better. Those are the two questions that I constantly ask myself – what’s working and what can we do to make what’s working already better? You see, if you focus on what’s new you’re always looking for different, something extra, as opposed to how can I take what’s already working even further? So what about you? What is current working? And what if you focused on it more would work even better? I think those are better questions to ask yourself and also better questions to have an answer to. So that’s the tip for today. Think about what’s currently working and what you could make work better. Next time when someone asks you what’s new, have the answer of what’s currently working and what’s new is it’s working even better. So that’s the tip for today. I’m going to try to do another tip tonight if I get a chance. And if not, I’ll see you tomorrow from this hotel room. Schefren over and out. To higher profits and beyond.p>