Hi, Rich Schefren here on my drive to the office. Now if you’re watching this that means that I was not able to get a video up from the Underground. So I’m making this video just in case. What I want to talk you about today is relationships and how every relationship that you have should be looked at as an opportunity to learn; an opportunity to learn more about that other person in the relationship or group of people in the relationships to maximize the leverage you get from that relationship. So in other words, it’s a reframe on how you look at relationships. If you were to look at relationships this way, I guarantee that you would make more progress faster than ever before. You see, when I am involved in any type of relationship whether it’s with employees, whether partners, whether my spouse or whether with my marketplace, I look at every interaction as an opportunity to learn something. Because let’s say I ask my staff to do something, if they do an amazing job, they get it done fast, well what was it about the way I asked or what I asked them to do that actually caused them to do that. Or if they do a horrible job, what did I say that made them do a horrible job. In other words, I’m always looking at the relationship because relationships provide immediate feedback. From this point forward, look at your relationships the same way. Look at every relationship as an ability for you to extract feedback in your performance of how you can maximize the benefit of that relationship. And the most important relationship that you need to spend more time than any other is your relationship with the marketplace. What has your relationship with the marketplace taught you? In other words, what have they bought and what don’t they buy? What do they talk about? What don’t they talk about? What seems to get them interested? What seems to bore them? The more that you can learn from your relationship with your market, the more successful you’ll be as a marketer. Therefore, the more successful you’ll be as an entrepreneur. So that’s today’s tip. Like I said, if you’re watching this then there was a problem and I made this just in case. Hopefully, tomorrow you’ll see me from Washington, D.C. and until then to higher profits and beyond. Schefren over and out..