Have you ever been offered an “audit” by a business consultant?
In other words…
They want to interview you and your staff… review your products, marketing, operations, and finances… and then provide you with a comprehensive list of all the possible ways you could be making more moolah.
Personally, I get pitched this sort of deal all the time.
And never once have I said, “yes.”
(Even when they’re free.)
Why would I turn down such an offer?
Well, it’s NOT because I don’t see the value in them.
In fact, I have friends that routinely charge 50,000 USD to perform audits for 8- and 9-figure businesses.
And just one or two of their ideas often make the investment well worth it for their clients.
But when it comes to me and Strategic Profits…
The biggest problem I face can’t be solved by a simple suggestion.
Because the fact is:
Rich and I are idea MACHINES.
It’s easy for us to analyze our business and spot opportunities for improvement.
And since Rich gets to interview the top experts in Internet marketing and online business every single month inside Steal Our Winners…
He’s constantly exposed to new ways we can boost our bottom line.
…Which creates a very different problem that I constantly have to address:
How do I prioritize all these ideas… and then deploy our company’s resources to execute them as quickly and efficiently as possible — all while re-investing resources back into the company to increase our capacity to complete projects?
In other words…
I don’t need a consultant to give me more ideas.
I need more people and resources to execute all the ideas we’ve already got!
And it’s this kind of self-awareness that’s critical as a business owner.
You need to know your constraints.
So if you’ve hit an income plateau… where nothing you’ve tried seems to work… and you don’t have a clue what to do next…
Then a business audit could be the perfect solution.
But if you’re like me and you have more ideas than you have resources to execute (i.e. staff, capital, and time)…
Then MORE ideas aren’t the solution.
…They’re the problem.
Alright, that’s all I got for you today.
Time to head home, clean up all the clutter in my living room from my camping trip last weekend, and then walk over to my neighborhood brewery to grab a few drinks with friends.
Talk more on Monday.
Your pen pal,