Decrease The Input… Increase The Output

09/08/2006 |

I intended to write this blog post about a week ago.

The reason I am writing this post now is that so many things have been happening and, changing for the better. I kept getting more and more info I wanted to share with you. But, I can’t wait any longer. Sometimes, you can have too many good developments in your life and business that, even one more piece of good news is not welcome because you simply have too much on your plate already.

Bottom line – too much is simply too much no matter what. Often, having too many great options leaves you frozen instead of giving you momentum, because just when you start thinking the option you’ve chosen is really the best choice, the other killer idea on that yellow pad laying on your desk may be even better, so you reevaluate, and reevaluate and you end up making absolutely the worst decision of them all… NO DECISION!

It’s a scary thought isn’t it? It absolutely sucks, so I’m just going to start writing.

First, I’ve noticed most struggling internet marketers are nothing more than hardcore information junkies. They just want to learn, absorb… absorb… absorb and they simply don’t have the power to turn off this constant craving for more.

But you have to be able to turn it off. Because it’s one of the single biggest obstacles to achieving lasting success online or offline.

Stated more simply- as long as you’re inputting, you’re not outputting.

Yet, getting everything you want out of your life hinges on your output.

So if you’re an info junkie, you must go on an information diet. Now I don’t know about you, but I know that when the double stuff Oreos are sitting on the top shelf in the kitchen it’s a whole lot harder resisting the temptation. What I mean is this: you’ve got to get all that extra info out of sight so you don’t even feel the temptation.

Make your office a rehab, no information is allowed to come in whatsoever for the next week. The only information you can have is the information you create. Stop studying, stop analyzing and start creating. Develop urgency in everything you do for the next week and you’ll be blown away at your level of output.

Sadly though it’s not enough.

Because if you really want to grow your business you are going to have to answer a single question that almost no struggling entrepreneur ever asks themselves. You want to know what it is? Of course you do, so let’s press on…

Now listen, don’t let the simplicity of the question fool you because it’ll be easy to dismiss it, but I promise you that if you do, you’ll never even achieve a fraction of what you are capable of. Ok, so here it is:

What Work Are You Willing To Leave Undone?

The sooner you realize that you can’t read everything, nor can you cross off every item on your to do list the better. Because at that very moment you are forced to realize that you absolutely must prioritize no matter what.

You see, realizing you can’t do everything helps you determine what you really must be doing, and realizing you can’t read everything forces you to decide which information you must read.

Now if you are wondering how you make these difficult decisions, have no fear because I have your answer. And it’s simple… You have to know what you want and what you must do to get it. Once you know then you can make effective decisions about what you should be doing, who you should be talking to, and what you should be studying.

So quickly, do you know what your top three objectives are right now in your business? Are they quantifiable, concisely stated, at your fingertips, so you always know precisely what you should be working on?

If your answer is yes – congratulations you are on your way towards business success. But, if you can’t rattle them off in rapid fire then it’s time to get serious and figure out what you really want, what you are willing to do to get it, and what steps you must take to achieve it.

Like I said in the beginning of this post, I’ve got a lot more to tell you – but it will have to wait until tomorrow — because I need to get some sleep. But before you run off, tell me what you think by posting your comments.

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