Do you want people to buy your digital product… share their copy with their friends… and upload it online so that folks all over the world can get access for free?
Most business owners would reply with a resounding “NO!”
But for me, the answer isn’t so simple.
In fact, I’m a firm believer that if you sell intellectual property of any kind, then taking a nuanced approach to piracy could not just save you time, but also boosting your bottom line.
Let me explain…
I was scrolling through my Facebook feed last week when I stumbled upon a post from Justin Goff where he asked his group if using a book as a frontend product (vs. a low-priced course), attracted high-quality buyers.
Personally, I was eager to help him out.
We’ve featured four different strategies in Steal Our Winners recently all about using books as a frontend product (including interviews with Russell Brunson, Anik Singal, Charles Kirkland, and Rob Kosberg).
And since Justin is a contributor in the upcoming December issue of Steal Our Winners, I was simply going to send him the links to the interviews so he could check them out in his lifetime account.
But then as I was reading through the comments, I discovered that one of our customers had a similar idea.
But instead of linking to Steal Our Winners, he went ahead and summarized 2 of the strategies in the comments and even offered, “I can pm you the video if you want.”
At first, I was peeved that the guy was dishing out our paid content in a free forum.
But after taking a breath and giving it some thought, I reminded myself of the three reasons why piracy ain’t as bad for business as people think…
- (A) Piracy is another form of free advertising. Period.
- (B) If you make a great digital product, people will always find a way to get your content for free and share it with their friends. So really, there’s no use stressing about it.
- (C) Sending “cease and desist” letters and threatening lawsuits often waste way more time and money than they’re worth.
So the next time you get mad about someone sharing your paid content, just do what I do and remember these three points.
Your pen pal,
P.S. Oh, and if you’re like Justin and you’re interested in learning more about using books to create uber-successful frontend funnels, you can get 2 of those interviews I mentioned (featuring Charles Kirkland and Rob Kosberg) inside the Charter Issue of Steal Our Winners, which you’ll receive the moment you sign up here.