How I Knew I Should Radically Change My Life

On Friday, I sent an email about professional priorities and how they can change over time.

And apparently the idea resonated with a lotta folks. Because I got more responses to that message than any email I’ve sent in a while.

But some wanted more.

For instance…

Subscriber Elijah S. wrote:


Thank you for sending this mail.

I feel like there is a whole lot deeper in this mail than you have shared or revealed.

Can you delve a little deeper on this particular topic, please?

For instance, when you said

“But when I realized that I was sacrificing the chance to learn from world-class mentors, develop a REAL business, and push my growth to new professional heights, I started to question my values.”

Can you go a little bit deeper on that?


Absolutely, Elijah.

You see, back when I first left my in-house copywriting job to become a self-employed copy consultant, there were several benefits of the freelance lifestyle that I coveted.

…All of which revolved around FREEDOM.

In a nutshell, I wanted to:

  • Pick and choose my clients instead of being beholden to a single employer…
  • Set my own hours so I could hit the gym or run errands in the middle of the day…
  • And work from anywhere, whether that’s a park in San Francisco… a beach in Tahiti… or a dispersed campsite in the middle of the Mojave.

And frankly, that lifestyle was awesome!

I had a very comfortable (and profitable) business as a freelance copywriter.

But at the same time, it had some limitations (which I alluded to in my previous email).

For example, I started missing the camaraderie of working in an office and sharing ideas around the water cooler. And I missed working closely with rockstars who constantly raised the bar in our business and worked as mentors to help me improve.

But it wasn’t just the people I missed.

I also missed the growth opportunities.

I realized that I’d never learn how to become a great leader by operating alone in my home office. As Joe Schriefer always reminds me:

“When you work from home, you’re always the smartest person in the room.”

And even though I made solid money, I also wanted the chance to run a business with 8 and even 9-figure potential.

In other words…

I wanted to stretch myself and push my limits.

I wanted to raise the stakes.

And I wanted to be in a situation where I had people count on me, day in and day out.

Now, that’s not to say this lifestyle is right for everyone…

People have different priorities at different points in their life. And for me, even though there was a time when I valued freedom and wanted complete autonomy in my work, I realized that I had my fill.

It was time for a change.

And that’s why I’m writing to you now. Not as a well-paid, freedom-loving freelance copywriter. But as the publisher of Strategic Profits.


I hope that answers your question, Elijah.

And I hope that whatever your professional priorities are, you recognize that you have the right and the obligation to change them whenever you see fit.

Your pen pal,

Matt Rizvi

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