If you want to grow a successful online business, there’s one skill you need above all others.
It’s not accounting.
…Or project management.
…Or even leadership.
Instead, it’s a coveted skill that’ll help you increase sales no matter what you sell or who you sell it to — despite the fact that few have ever mastered it.
Personally, I first learned about this ability in 2011 while I was attending an entrepreneurship camp hosted in a remote area of Lithuania with 49 other young, aspiring business owners.
It was there that I met Matt Smith, who became one of my long-time mentors and was the former CEO of Stansberry Research.
Well, during a training session at the camp he told us:
“If you want to grow a successful online business, the one skill you need is copywriting.”
I was shocked.
I had never heard of copywriting before.
But Matt explained that even if you weren’t writing ads for your own business, successful CEOs still need to have the gut instincts and experience to know which marketing ideas are likely to work… and which are doomed from the get-go.
It was a powerful lesson.
And I was reminded of it earlier today when I was reading Mark Ford’s daily e-letter.
(Mark btw, is the co-founder of Agora and is one of the few people Rich turns to when he needs advice on growing Strategic Profits.)
In the email, Mark was sharing a story from 2009 about when he was consulting for an online info-publishing business that suddenly transformed from a cash cow into a cash bonfire.
They had a promotion that was CRUSHING but stopped working when the recession hit and after testing a ton of other promos against it, they still couldn’t beat their previous control.
Well, according to Mark:
“To achieve sales success in competitive markets, you have to target the right media and present the proven offers, but you must also use A or A+ copy. B copy won’t do it. The advertising piece that had created that three-year sprint of growth was A-level copywriting. Everything else afterwards was B or B+ at best. Not good enough. Not nearly good enough.
That was one problem. But the even bigger problem was this: The CEO couldn’t tell the difference.”
If you want to rapidly scale an online business, you’ve gotta have the copywriting know-how to distinguish between good copy and great copy.
And if you still need help in that regard, here’s what I recommend…
Sign up for Justin Goff’s 1000 Buyers A Day course.
Inside you’ll discover how to optimize the 4 key elements of every promotion including the offer, the lead, the big idea, and the upsells.
In other words…
It’s a step-by-step blueprint for creating blockbuster promotions that convert on ice-cold traffic and generate 1,000+ new customers a day for your (or your client’s) business.
And if you sign up by midnight tomorrow, you can get it for FREE.
Your pen pal,
P.S. If you sign up for Justin’s course using my affiliate link, I’ll also send you 3 bonuses that you can’t get anywhere else:
EXCLUSIVE BONUS #1: Copywriter Conditioning
This is the flagship course I launched before I started working with Rich. It contains over 20 hours of audio recordings, videos, transcripts, and fill-in-the-blank templates that you can use right away to write high-converting copy (fast), boost your sales, and get a boatload of high-paying, low-stress clients.
I no longer sell it. But I’ll give it to you as a free bonus.
EXCLUSIVE BONUS #2: The Lost Podcast Interview With Justin Goff
Back when I was writing copy for clients, selling courses on copywriting, and coaching copywriters, I also hosted a copywriting podcast. And Justin was one of my first guests!
On our call we talked about how he got into online marketing… the struggles he faced… and how he grew his health supplement company from 0 to $23 million in less than three years. (FYI, just like Copywriter Conditioning, this interview is no longer online. So you can’t find it anywhere else.)
EXCLUSIVE BONUS #3: An In-Depth Copy Review With Actionable Feedback
As you can probably tell, copywriting is my passion. And I love few things more than sitting down with a stack of promos fresh off the printer and coming up with every possible way to make them better.
So when you sign up for Justin’s course using my affiliate link, I’ll also send you an invite to an exclusive group copy review where I’ll analyze your copy (for whatever medium you choose) and give you specific ideas that you can implement that day… and start seeing results the next.
But don’t forget…
You gotta act by tomorrow at midnight to get the goods.