Post-it note lowers ad costs by 77%?

There’s nothing worse than writing pages of copy…

Editing video and image creatives…

And making sure your ads are in tip-top shape…

…Only to find that NONE of it converts.

That’s when it’s time to take a step back and start listening to our good friend and upcoming contributor to Steal Our Winners, Charles Kirkland.

You see, Charles has been in the online marketing industry since 1999.

He’s always on the cusp of the things that work in media buying…

Which he proved once again when he showed Rich how he tests his ads on Facebook BEFORE he builds a funnel or even has a working landing page yet.

But make no mistake, it gets results.

In fact, he used this strategy for one client and decreased their cost per acquisition from $27…

All the way down to just $5.97.

He calls it the “Post-It Method.”


Because his testing process involves just an image of a post-it note with a headline on top of it.

Zero perfection involved.

Just a plain ol’ yellow post-it note.

Which makes it a hyper-fast way to find winning ad angles and avoid high ad costs.

But don’t go running to try it just yet…

Because this is just one part of his 6-phase testing process that he shared with Rich Schefren in the upcoming issue of Steal Our Winners.

During the interview, Charles reveals…

  • The 6 phases of testing he uses to find multiple winning ad angles (most marketers are doing this completely backwards)
  • How to sort through Amazon reviews to find the most infuriating pain points of your target market
  • The exact ad rules you MUST tell Facebook to follow if you want to find angles with the lowest cost
  • The 4 types of body copy that the algorithm loves to serve users based on their certain browsing behaviors

If you want all the details, then make sure you watch the full interview inside the February issue of Steal Our Winners, which comes out this Sunday.

The deadline to sign up and reserve your issue is Saturday at 11:59pm (PT).

Don’t miss it.

Get access for just $1 right here.

Your pen pal,

Matt Rizvi