If you host a podcast… or publish a blog… or create Youtube videos… or post on social media… or write an email newsletter…
Then listen close.
Because in this email, I’m going to reveal a secret that John Lee Dumas — the host of the Entrepreneurs On Fire podcast — shared in a recent interview with Rich Schefren about how he got his podcast to over 1.4 MILLION downloads in a single month.
This strategy doesn’t involve paid ads, SEO, or any traditional method.
Yet you can use it to build consistent streams of traffic to your content, no matter what medium you use for distribution.
So what’s the secret?
Well, the thing most marketers forget about their prospects is that they’re creatures of habit and it’s best to engage them through a single medium.
Podcast listeners listen to podcasts.
Youtube viewers watch Youtube.
Email readers read emails.
So the BEST way to target those folks and build your own following, is by being featured as a guest in someone else’s content.
Building a blog? Then write a guest post on another blog in your niche. You can do the same thing with emails… or Youtube videos… and DEFINITELY podcasts.
In fact, JLD revealed that he dedicates a single day per month to record 20 different 15-minute interviews on other people’s podcasts.
It sounds extreme (and your voice might be sore after all those interviews).
But because of that level of commitment, he’s created one of the most popular business podcasts on the planet by leveraging organic content marketing that’s fueled by other people’s lists.
If you want to build a thriving audience — without a big budget — then convince others in your niche to share your free, high-quality content that will ultimately convert their following into your following.
Now I’m sure you’re wondering…
“But Matt, how do I convince someone to feature me as a guest on their [ENTER MEDIA OF CHOICE HERE]?!?!”
Don’t worry, I gotcha covered…
Because during JLD’s interview with Rich, he revealed that in addition to being a featured guest on other podcasts, he also receives over 400 requests from other people asking to be on HIS podcast every single month.
Most of the requests suck and go straight to the trash heap.
But there’s ONE email he received that was so freaking persuasive that he saved it and now uses it as a template whenever he sends out his own guest interview requests.
“I have never received a pitch as good as this one,” he said. “It’s a very specific and very structured strategy. And it works practically every time.”
And during his interview, JLD revealed the full details, including…
- How to discover the right podcasts for you to be a guest on
- How to get in contact with the podcast owners
- The fill-in-the-blank script you should use to get on their podcast
- And how to show credibility and create instant goodwill with the host
In fact, JLD estimated that his method works 25%-50% of the time!
Want to check it out?
Then make sure you become a member of Steal Our Winners by Sunday at midnight in order to receive our November issue featuring Rich’s complete interview with John Lee Dumas and a handful of other internet marketing experts including Katrina Ruth, Keith Krance, Franco Urbaez, and more.
Your pen pal,