The late, great Gary Halbert once said…
“Strong copy will not overcome a weak offer, but, in many cases, a strong offer will succeed in spite of weak copy written by marketing morons!”
That still rings true today.
And if there’s anyone who’s taken that statement to heart…
It’s Caleb O’Dowd — who’s achieved a mastery in performance marketing and was mentored by Gary himself.
He even lived inside his home for some time.
So recently, when word got out that Caleb had a fool-proof formula for creating high-converting offers…
And used it to rake in half a million dollars from 1,100 people in just 12 days flat…
Rich chased him down for a segment in the upcoming issue of Steal Our Winners so he could hear it for himself.
Thankfully, Caleb held nothing back.
In fact, one of the first things he revealed, which he says is the difference between a beginner marketer and a professional marketer, is his method for deep research into his customer avatar.
He says, “This, to me, is really my secret sauce. It’s my perspective — it’s the spectacles that I put on to view the world of marketing and make money with.”
Rich was on the edge of his seat.
“The real alchemists of the game — they’re not looking to execute so quickly. What they’re looking to do is spend 80% of their time in the planning, strategizing, and researching phase.”
What continued to unfold was a complete masterclass in creating an offer that snaps prospects into action. Including…
- The fool-proof formula that creates a fast, unique, exciting, done-for-you solution that your prospects must have
- How Caleb ‘triangulates’ the 3 primary reasons for WHY your market buys. Gary Halbert forced him to do this repeatedly!
- The 18-month long marketing strategy that your competition doesn’t have, which is causing them to lose up to 85% of potential customers
- How to position your offer as the most superior alternative in the marketplace
You can get full access to this segment in the upcoming issue of Steal Our Winners.
As Rich said…
If you follow this formula, you’re basically turning your offer into an ‘intelligence test’… because only a dummy would pass on it.
Your pen pal,