Nine Reasons You Can’t Afford To Ignore THIS Information!

Economist Paul Krugman once wrote:

“Productivity isn’t everything, but in the long run it is almost everything.”

You don’t need a PhD to get that.

Success depends on productivity. And the only way to produce results is by focusing on taking the right action.

Success depends on productivity. And the only way to produce results is by focusing on taking the right action.

Nine Reasons You Can’t Afford To Ignore THIS Information!

In my last post, I asserted that most entrepreneurs don’t (or can’t) take focused action because they’re too distracted by all the technology that floods them with tidal waves of information. And their attempts to deal with it all was training them to actually be less focused.

Study and plan all you want.

The most brilliant, comprehensive, stellar game plan on earth won’t get you any results. Unless you focus on taking massive action.

Multitask to your heart’s content.

Unless you buckle down and focus on the one thing that’ll make a difference, you won’t make any progress.

It’s that lure of “TMI” and and all the distractions our technology laden heaps on us that holds you back! It steals your focus and stops you from taking action!

It’s that lure of “TMI” and and all the distractions our technology laden heaps on us that holds you back! It steals your focus and stops you from taking action!

So where information goes, less is really more!


There is one major category of information you must NOT… NEVER… NO WAY ignore.

You must collect all of it that you can. You must study it. You must dissect it. If there’s any information you actually WANT to embrace… this is it!

But before I go there, let me digress for just a second…

Another Reason You Don’t Take Action

Some of the comments from my last post mentioned it.

That other “F-word” – Fear.

I’m not going to spend a ton of time on this… I’ve written a lot about fear in the past. (If you search the archive here, you’ll find a bunch of them.)

But here’s the bottom line… Fear is a false excuse.

The fear you face when it comes to taking action, really isn’t fear. Fear is a response to a clear and present and REAL danger. It’s the sensation you feel when you walk up to a mother bear with her cubs in the woods. That’s fear!

What you feel when it comes to getting focused and taking action on what’s important is…


And anxiety is just the fear of something that’s not there.

(Let that marinate for a minute.)

No life threatening danger. Your anxiety is simply over failing. And what failing might tell the world about you.

It’s not about you! YOU don’t fail.

Failure only relates back to an ACTION you take. (If you don’t take action, there can be no failure – right?)

Success or failure is only about the actions you took!

And that brings me back to that key, critical, area of information you can’t afford to ignore.

The Feedback From Your Actions (and Failures)!

Whatever your results, it doesn’t matter. You can NOT afford to ignore the feedback you get from your efforts.

Especially if you don’t get it right the first time. (i.e. you FAIL!)

So with that in mind, here are 9 reasons that feedback from failure is worth its weight in gold…

  1. It allows you to think more creatively:

    Or more like it forces you to think more creatively. Only by seeing first hand what doesn’t work can you start to brainstorm alternative ideas. Only then can you come up with new and better options for what will work.

  2. It focuses your future searches:

    Only by studying the results of any failed attempt (or any success for that matter) can you uncover specifically what didn’t work. And only by knowing that will you know exactly what you’re searching for to make your next effort a success…

  3. Results are the only thing you can measure:

    Theorize all you want, the only, and I mean ONLY, thing you can measure are your results. Results are the only thing that will tell you how close or how far you are from your intended goal. (You are measuring your results, aren’t you?)

  4. Failure are only a failure in performance:

    “I failed.” Sounds so terminal, doesn’t it? You have to get that “failure” has nothing to do with you. Failure is only applicable to actions that you take. And that failure is always relative depending on how close or far you came to achieving your goal. (Remember this the next time you let your “fear of failure” stop you!)

  5. Half a loaf is better than nothing:

    General George Patton once said a “A good plan violently executed now is better than a perfect plan executed next week.” Damn few totally empty. In addition to the valuable feedback you get, just about any attempt will net you some results. And that moves you forward.

  6. It helps you understand YOU better:

    Know thyself. That’s critical advice for entrepreneurs. Because entrepreneurs are typically the go-it-alone, DIY types. They want to take everything on themselves. But identifying where your performance is lacking will also show you where you need help! (That way you can get help where you need it!)

  7. Your instincts will automatically get better:

    Not many entrepreneurs trust their instincts. They constantly search for validation before taking any plunge. But the reality is consistent trial and error will actually give you a better gut instinct. Remember, just like you can train your brain to be less focused, you can also train it to “instinctively” recognize opportunities.

  8. It builds your imagination:

    Steve Jobs once said,

    …you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your guy, destiny, life, whatever. This approach has never let me down and has made all the difference in my life.

    Only by assessing what you’ve done can you come up with new and different possibilities for the future.

  9. It will ultimately point you to your greatest strengths:

    Author J.K. Rowling considers failure critically important to her success. Why?

    “Simply because it is a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was and began directing all my energy into finishing the only work that mattered to me.”

    Call it a harsh dose of reality, but once you get clear on who and what you’re not… you can finally get who you are and start focusing on your strengths.

The more you do, the more you learn – and that kind of learning is absolutely invaluable.

Get it?

How about a Tweet?:

Info overload? Nine reasons you can’t afford to ignore THIS information >> via @richschefren (Tweet this!)

Nine reasons you absolutely WANT to fail >> via @richschefren (Tweet this!)

Fear, Schmear… Here’s why you don’t take action! >> via @richschefren (Tweet this!)